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engineering design in the british auto industry
poor engineering design leads to costly late modifications
Read engineering design in the british auto industrygame theory & organisational behaviours
how cooperative and competitive behaviours evolve, exemplified in the Toyota and Ford supply chains
Read game theory & organisational behaviourschanging the auto industry from the outside
new players and new business models
Read changing the auto industry from the outsidethe impact of automaker hubris
paying a price for being in thrall to the automaking industry
Read the impact of automaker hubris